How it was crafted
​Hypothetical Sony Camera Line FX30 Copywriting
01
Brand Research
A throughout brand research was conducted with the consideration of brand propositioning, brand value, brand characteristic and its tone & voice.
02
Product Research
Due to being a newly introduced product at the time, Sony Camera Line FX30's description and review were in English only. It required extra effort to understand the professional terms in English and how to deliver them into Vietnamese.
03
SSS Copywriting Structure
Based on the brand personality and the product's roles, the SSS structure was chosen to elevate the key message to the target audience (amateurs and fresh filmmakers).
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Nguyen Quang Dung is a well-known director, who has huge influence and dedication in supporting newcomers into the film-making. Furthermore, with an inspiring story with film-making, he is a convincing choice as the STAR for this piece of content.
04
Vietnamese Grammar & Spelling
Suitable words were chosen through a process of word selection, particularly when describing the product feature. Furthermore, careful consideration was made to ensure the correctness of Vietnamese grammar and spelling as well as the smoothness of the flow.
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