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Marketing
Strategy

This section showcases my previous projects on Marketing Strategy. It involves researching the target audience, market analysis and developing strategic tactics to achieve the campaign objectives. 

​​This project is designed for Adecco Vietnam, under the scope of an industry engagement project at RMIT University. The project objectives is to acquire 100K candidate registrations for Adecco within 12 months.

This project led my team to achieve the top 4 projects within the course in semester 1, 2022.

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This is a project with my team - Flaming Birds participated in the competition Marketing Challengers S11. The project showcases our creative approach (Mascot Marketing, Game and "Blind Box" in marketing). 

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This is a Mobile Marketing Campaign for Ahamove, under the scope of an industry engagement project at RMIT University. The project objectives is to increase awareness for "AhaTruck" services with the use of advanced technology and mobile marketing strategy. 

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