Adecco

Type: Integrated Marketing Communication Campaign

Brand: Adecco | Campaign Time: 12 months

Campaign Objective: To acquire 100K candidate registrations by increasing the brand presence on digital channels

Category: Project at RMIT University

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Top 4 projects within the course in the Semester 1, 2022.

Role: Team Leader

Responsibilities:

Coordinate project workflow and Task allocation for team members
Research & Brand Analysis
Campaign Big Idea, Planning & Execution

Skills Learned

Detailed Campaign Objectives

Launch at least ONE
new digital channel
within the first 3
months.

Gain 500K followers
cross-channel and more
than 15% engagement rate after 9 months.

Have 100K candidate
sign-ups and 20K
monthly job
applications after a 12-
month campaign.

Creative approach

Understanding brand struggles in building awareness among young talents, our team utilised highly interactive content on Facebook, Community Group, TikTok and the website to improve the brand presence.

As Adecco struggled to stay relevant with the target audience, we created Brand Mascots to support the youthful and vibrant brand storytelling.

Our team aimed for creativeness and innovation. Thus, we strived to propose a creative approach for the brand.

Execution

Characters Illustration & Implementation

Đậu Đỏ (Red Bean)

Đậu Nành (Soya)

Đậu Síp (Bossy Bean)

Storytelling demo for TikTok

Content Frameworks and channels

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