The Unique Fairyverse
Type: Digital Brand Film Production
Brand: Chus | Date: September 2023
Category: Project at RMIT University
The Winning Team of
the Digital Video category in
the Digital Content Creation course (Semester 2, 2023).
Role: Executive Producer & Project Leader
Responsibilities:
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Coordinate a team of 6 students from planning to execute the project.
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Work with several stakeholders from location suppliers, camera operators, talents, etc.
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Task allocation and management for every stage of video production from idea conceptualisation to post-production.
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Self-taught and instructed others in video production procedures.
About the Project
This is a project for the Digital Content Creation course at RMIT University. The project required students to create a brand film for Chus, an industry client, to increase the brand's awareness. The film was required to be under two minutes in length and showcased the students' ability to work on a real-world brief.
The client required the final product to be creative and outside of the box to target one of their target audience segment. Based on the characteristics of the brand itself, my team and I decided to choose fairytales-based to conceptualise the brand story in an entertainment way to match the current fast media consumption trend.
Gallery
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